Who are those people who go to see bands at “unsigned nights”? It is very rarely someone who happens to be passing by a venue and just pops in (especially if there is an admission fee). So who will be at your first few gigs?

  • Friends and family of your band members – Phone them, text them, invite them to events on your chosen social media platform and get them to the gigs. Promoters will expect you to bring at least a small crowd.
  • Those who have discovered the band online and feel they have a relationship with the band – This will happen more as your audience grows but if you are talking to your fans on Twitter and Facebook and your music is great this can happen earlier.
  • People at the gig to see another band on the same bill – These are the people you need to win over. Make sure your live act is amazing, rehearse your songs in order and make sure you practice under “gig conditions”.
  • Enthusiasts of the genre of music you play – If you are playing a genre specific night such as a punk night or a prog night you may well get fans of the genre turning up to listen. Playing with bands of a similar genre is often a useful way of getting people out of the house.
  • Musicians looking for a gig themselves – Often other musicians looking for gigs of their own will make up a significant part of your audience. If you help others and try to build a community amongst local musicians you have more chance of hearing about interesting opportunities that can benefit your band. The music industry is all about relationships, who you know. Start getting to know people from the start, don’t be afraid to talk to people.
  • Press/industry people or bloggers – It’s very unlikely they will be at your first gig unless there is a massive buzz about your band, but it is worth a try.

Eventually the crowd at your later gigs should start to include friends of friends and those who have discovered your band through social media and the press. Your audience grows one person at a time, slowly but surely. Building a fan base is not quick or easy but it can be done.


5 Tips to promote you music in SoundCloud



SoundCloud continues to be a terrific location for music promotion. Taking advantage of SoundCloud’s growing community of music lovers should be a strategic practice of all musicians, big and small. Sharing tracks, creating sets, and interacting with other users are all essential parts of good SoundCloud promotion. Add to that commenting, following and group joining, and SoundCloud becomes the online pulse of social music.

Looking at the current success of Skrillex and his presence on SoundCloud, you can’t help but get excited about the potential for music discovery that SoundCloud offers. To help gain the most out of SoundCloud and reach the widest audience possible, I’ve put together some tips and ideas that any musician can easily implement. I call them my5 Super-Social Easily-Implemented Just-Do-It-Already SoundCloud-Tips.

Tip 1Share

Sharing your SoundCloud tracks is very important. In today’s age of social networking this should not come as a surprise. In fact, this should be second nature by now. When you release a new track or a new set, always remember to share it on Facebook, send out some tweets, embed a HTML5 player on your site, post the music on Tumblr, share the track with SoundCloud users who are not following you already, and send some old-fashioned emails. SoundCloud even lets you connects various networks in their Settingsarea to assist in this process. Make sure you use it.

Tip 2Be Free

Everyone likes free stuff, including free SoundCloud downloads. Don’t be afraid to release tracks for free every so often. Many people have grown up not even paying for music anymore. And although that can be detrimental to the starving artist, letting a track go for free can have it benefits. Free downloads have a certain type of virality. When the right fans get their hands on them they can spread across the world at a much faster rate than paid tracks. Use free downloads to produce a larger fan base. With a larger fan base, you have a greater chance of selling more music.

Tip 3Join Groups

Joining groups that are befitting to your musical tastes is both fun and rewarding. When you decide to join a group or submit your tracks, remember to think outside the“dropbox.” Submitting tracks to groups that reflect your genre of music is important, but don’t forget about location based groups. Targeting SoundCloud groups in your city and state is one technique that many musicians neglect. These groups can help to build a grassroots type audience and provide many opportunities for future gigs. Join only the groups that make the most sense.

Tip 4Comment

If you’ve ever had someone comment on one of your tracks then you know the excitement that it generates. Provide that same type of excitement for others. Comment on the SoundCloud tracks of other users in a constructive and sincere way. By taking the time to applaud another artist and extend your support, you are also creating an opportunity to get yourself noticed. I know this may sound self-serving, but that’s because it is. We’re talking about SoundCloud promotion. Promoting your music is always self-serving. But this does not mean that you should make insincere comments. It does not mean ignore what’s happening within the track to blatantly write something about yourself. People most definitely notice when you comment on things. Make sure you’re using the right, constructive words.

Tip 5Follow

Do not hesitate to follow and/or follow back. This is perhaps the most obvious of all 5 Super-Social Easily-Implemented Just-Do-It-Already SoundCloud-Tips. Why? Because following is a recurring action. If another user sees you’re following them, guess what, it’s very likely that they’ll not only follow you back, but also check out your tracks. This leads to more exposure. Maybe they’ll happen to love your latest release, download it because you let it go for free, share it around their network, and bring you more fans. A scenario similar to this is not unrealistic.